SEO is a key component of any digital marketing strategy crafted by the top seo agency Sydney for better website ranking. It helps you rank higher in search engine results pages, which gives you more traffic and leads.
But what exactly is SEO?
It’s not just about having the right keywords on your website; it’s also about making sure those keywords are optimised for both desktop and mobile devices.
If you’re not using these 4 pillars of SEO (and how they impact your strategy), then it’s time to get back on track!
Technical SEO
Technical SEO is the process that the top seo agency Sydney utilises to ensure that your website is search engine-friendly. This can include:
- Correcting errors in code and removing broken links.
- Crawling errors, including broken or outdated pages on your site, can be caused by poorly designed APIs (Web APIs).
- Robots.txt files and other ways to prevent search engines from accessing content on specific URLs on your site.
- Canonicalization, which ensures that all relevant pages are listed under a single URL in SERPs – for example, www.example-site.com/page1 would be listed under www.example-site.com/page1 instead of having two different listings for this page.
Off-Page SEO
Off-page SEO is the part of your website that’s not in the code or on the pages themselves. It’s everything else: links, social media, offers to your audience, etc.
The goal of off-page SEO is twofold:
Firstly, you want people who come across your site through organic search results (like Google) to click through and visit it because they’re interested in what you have to say.
Secondly, if they do end up visiting your site, then it should rank highly in their search results so that when they look up keywords related to those topics again later (or even just once), yours will still be near at hand—which means more traffic for future posts!
On-page SEO
On-page SEO is the process of optimising your website so that Google can find it.
This means making sure to link out to other websites and pages, creating quality content that’s relevant to your niche and industry, including images and videos, using HTML5 markup instead of Flash or other old technologies (if possible), etc.
Content
Content is king. It’s the primary factor that search engines use to rank pages, and it’s what makes your website unique and useful for users.
Content can be written in any format:
- An article
- A blog post
- A forum post
- Even an image with text overlaid on top of it.
All of these formats have different advantages as per top seo agency Sydney over each other in terms of how they perform on search engines (some will rank higher than others), but regardless of which type you choose—whether its long-form/article writing or short-form/blog posts—you should always focus on providing quality content that answers questions users may have about your brand or topic area.
Conclusion
It’s not easy to master all 4 pillars at once, but it’s definitely worth the effort. You’ll be able to optimise your websites for a better user experience and get more targeted visitors from search engines.
