Search engine optimisation (SEO) is one of the most important factors for a website to be successful. If you’re running a website, it’s important to ensure that it’s optimised for search engines. This process is known as search engine optimisation or SEO. There are many different aspects of SEO, but in this article, we’re going to focus on the five main technical aspects.
These are just some of the technical aspects of SEO that you should be aware of. If you want to ensure that your website is optimised for search engines, it’s a good idea to hire a professional SEO company Gold Coast who can help you with this process.
After all, if your site isn’t found by potential customers, then it’s not going to get traffic or sales. That’s why it’s so important that you understand how search engines work and what they look for when ranking pages. In this article, we’ll cover five technical aspects of SEO that you need to know:
Indexing and Crawling
You’ve probably heard of the term “crawling,” but what does it mean? Crawling is the process by which search engines index and crawl sites. This includes how they determine which pages on your site should be indexed and where they place them in their search results. Several different types of pages can be crawled: static HTML pages, dynamic.
JavaScript-driven content (like AJAX), Flash files and even images on HTML5 websites.
When a crawler visits your site for the first time, it will attempt to identify all those elements that make up each page on your website—and then store these details for later reference when analysing other webpages from the same domain or IP address as yours.
Google Search Console
Google Search Console is a free tool that you can use to track the performance of your SEO efforts. It provides comprehensive information about how well your site ranks in Google and other search engines, including:
- How many people are clicking on links on your website?
- How many pages do they click through?
- Are there any errors in the code (or links) that point people to other pages or sites when they click through?
URL Structure
To optimise your URLs, you should be careful about the way they’re structured. The most common mistake is using a hyphen between words in the URL, but this isn’t necessary. Instead of inserting hyphens after every word in your URLs, use them only when there are multiple words separated with spaces or dashes (e.g., www123456789). This can help users find what they’re looking for faster and make it easier for search engines to understand what you’re trying to say!
HTTPS (SSL)
HTTPS (SSL) is a secure version of HTTP, the protocol over which data is sent between your browser and the web server that delivers web pages and other web content.
HTTPS provides a more secure connection between your browser and the web server and helps prevent third parties from eavesdropping on your web browsing activity.
If you visit a website with an unsecured connection (e.g., HTTP), anyone who intercepts or “sniffs” out what’s being transmitted can see every page that you view on that site as well as all of their details; if someone wanted to steal information about you, this would be one way they could do it!
Site Speed
Site speed is a ranking factor. If you want to rank higher in search results, it’s important to make sure your website loads quickly. This can be done by optimising the speed of your site and minimising the number of resources it uses (such as images).
Site speed is also an important user experience factor because if a user has to wait too long for their page to load, they will likely leave and never come back again (this happens because users are impatient). For example, if someone clicks on an ad on Google AdWords or Bing Ads and nothing happens after 10 seconds, then there is little incentive for that person to keep searching for information about what they were looking for or even buy anything from you.
By keeping these five technical aspects of SEO in mind, you can ensure that your website has the best chance of ranking highly on search engine results pages. However, if you’re not sure where to start, it’s always a good idea to seek out the help of a professional SEO company Gold Coast. They will have the knowledge and expertise needed to help you take your website to the next level.
