It’s no secret that search engine optimisation (SEO) has the ability to substantially increase your site’s traffic, but in order to achieve this, you need to understand how to effectively use search intent in your SEO strategy. The best seo services Gold Coast always propose for a successful SEO campaign incorporates the use of keywords that appeal to your audience by tapping into their interests and desires, so the traffic you attract to your site will actually be interested in what you have to offer. This guide will give you all the information you need to get started with search intent in SEO and help you create an effective marketing campaign with increased traffic as a result. Here are the first steps to take right now!
What Is Search Intent?
Search intent also referred to as user intent, is the reason behind why someone is searching for something on the internet. When it comes to SEO, understanding search intent is key to ranking your content in search engines. Take, for example, pizza. Searching for a pizza recipe is not the same as searching for a takeout pizza, which is also not the same as searching for the history of pizza. Despite the fact that they are all about the same thing (pizza), these users all have different goals.
Why Is Search Intent Important?
Search intent is what a searcher is looking to accomplish when they type in a query. It’s the reason behind the search, and it’s important for SEOs to understand because it dictates the kind of content that will best answer a user’s needs. Understanding search intent can be the secret ingredient that elevates your content strategy from adequate to exceptional. As an SEO Strategist at a digital marketing agency (Brainlabs), we frequently come across clients who are on the verge of ranking success. They have excellent content that is simply not ranking for their target keywords. Why? Occasionally, the keywords and the intent simply do not match.
In this section, we’ll go over the various types of search intent, how to determine the best intent for a given keyword, and how to optimise for search intent. Let’s start with the fundamentals.
Why does search intent matter for SEO?
The term search intent refers to why someone is typing a particular query into a search engine. Getting this right is essential for two reasons: first, because it helps you deliver the best possible results to the searcher, and second because it helps you rank higher in the search engine results pages (SERPs). Best seo services Gold Coast that know how to recognise different types of search intent are at an advantage when trying to rank higher on SERPs. For example, if a user searches “How to build a website” and is presented with a slew of product pages for CMS platforms and hosting sites, they will likely try another search without clicking on anything. This tells Google that the intent of those results does not match the intent of the searcher.
The four types of search intent
There are four types of search intent: informational, navigational, commercial, and transactional.
- Informational
Let us begin with the informational intent. People looking for information conduct a large number of internet searches. This could be weather information, education information for children, SEO information, or anything else.
- Navigational purpose
Navigational intent is the second type of search intent. People who have this intention want to go to a specific website. People who search for [Facebook] online, for example, are usually on their way to the Facebook website. So you want to make sure that when someone searches for your company’s name online, they can find your website.
- Transactional
Transactional intent is the third type of search intent. Many people buy things online and search the web for the best deal. People search with transactional intent when they want to buy something right now.
- Commercial investigation
Some people plan to buy something in the near future and use the internet to do their research. What is the best washing machine? Which SEO plugin is the most effective? These people have transactional intent as well, but they require more time and convincing. These kinds of search intents are commonly referred to as commercial investigating intents.
How to optimise search intent?
The first step is understanding what your searcher is looking for. Are they looking for information, or are they ready to buy? If they’re looking for information, what kind of information?
From there, you need to create content that matches their intent. If you’re selling a product, your content should be focused on selling that product. But if you’re trying to rank for a keyword like best seo services Gold Coast, your content should be focused on giving the searcher the best possible answer to their question.
To do this, you need to understand what keywords people are using to find your site and then create content that targets those keywords.
