Voice search is a huge part of SEO in Brisbane and it’s only getting bigger. Google Home owners have grown more than 30% in the past year alone, and that’s just one smart speaker. This is a trend that’s not going away anytime soon — so how are brands making sure their websites are optimized for voice searches?
Why Optimize Your Site for Voice Search?
Voice search is growing in popularity. According to Search Engine Land, voice searches have grown by over 1,000% since 2016, and the trend is expected to continue as more people become comfortable using their voices to interact with technology.
Voice search can be more accurate than typing because it allows you to speak naturally instead of carefully spelling out each word or letter (this can be especially helpful if you’re using an unfamiliar language). In addition, there are no typos when using voice commands–the accuracy rate for keyword searches is usually around 95%, whereas text-based queries only reach about 90%. In other words: if your site doesn’t support voice search well enough yet, then there’s a good chance many users won’t find what they’re looking for!
Improve your Site Speed
Site speed is a crucial factor in voice search optimization. When people use voice search, they expect fast and accurate results. If your website takes too long to load, users will abandon it and move on to the next site. To improve your site speed, use a content delivery network, optimize your images, and minify your code.
Use local SEO
Local SEO is essential for businesses that want to optimize their websites for voice search. People often use voice search to find local businesses, so it’s crucial to ensure that your website is optimized for local SEO. Use location-specific keywords and phrases, and create local content to improve your visibility in local search results.
Optimize your title tags
Title tags are a critical part of SEO in Brisbane and they can be the difference between a user clicking on your page or not.
Here are some tips for optimizing title tags:
- Keep them concise and descriptive. You’ll want to use keywords that describe the page’s content without sounding spammy or over-optimised. For example, if you run an online store that sells products for cats, then “Cats” would be a good keyword choice for your product pages’ titles; but don’t go overboard with this–it’s better not to have any keywords at all than it is to include too many (or worse yet, misspellings).
- Make sure each page has its own unique title tag that describes what’s being discussed there specifically (and nothing else). This makes it easier for people using voice search engines like Google Assistant or Alexa-enabled devices like Echo Dot because they can just ask what’s on each page without having to specify which one they’re interested in finding first!
Optimize your meta descriptions
The meta description is a summary of your web page. It’s what people see when they search for something and click on one of the search engine results. The description should be concise and compelling enough to get them to click through to your site instead of another site that has similar content or keywords.
The good news is that you don’t have much control over how Google shows these meta descriptions in its search results–they’ve often displayed at the top above ads and may not even appear on mobile devices at all! That said, there are still some things you can do to optimize them:
- Keep them short (160 characters or less). Many people won’t read long paragraphs on their phones; they’ll just scroll right past them if they’re too long!
Include voice keywords in headings, subheadings, and body content
Voice keywords are the words and phrases that people say to find information.
Voice search is different from traditional keyword searches because voice queries are longer, more conversational, and often include pronouns. For example:
- “What is the weather like today?”
- “Weather forecast for this week.”
Optimize your site’s structure
- Make sure your site is structured logically. A good navigation system is one of the most important aspects of any website, and this becomes even more important when you’re optimizing for voice search. Your navigation should be easy to follow so that visitors can find what they need quickly and easily.
- Ensure that there’s a clear hierarchy on each page of your site: top-level categories should be listed first in bold type; second-level subcategories should appear below them; third-level subcategories beneath those; etc., until reaching individual products at the bottom of each page (or within their own dedicated section).
- Ensure that all links are clearly labelled with text or icons so that users know what they’ll get if they click on them before doing so–this will help prevent accidental clicks from happening too often! Keep pages short by breaking up long blocks of text into smaller chunks separated by bullet points or lists whenever possible (that way people won’t feel overwhelmed when trying to read everything at once).
Include a sitemap with audio in it
A sitemap is a structured list of all the pages on your website, which helps search engines understand the structure of your website.
Sitemaps can be created using an XML file or by using an online service like Google’s Webmaster Tools or Bing’s site map tool. If you use one of these services, make sure that they are up-to-date with all of your latest changes!
Optimize your website for voice searches
- Optimize your website for voice search.
- Voice search optimization is essential to keep up with consumer trends and ensure you can be found by potential customers using the latest technological advances. It involves making sure that your site is optimized for both voice search queries, as well as conventional text-based searches.
- This process can be complex, but it’s important to do so if you want to stay competitive in 2019 and beyond.
Optimize your site for smart speakers
Optimizing your site for voice search is essential to keep up with consumer trends. It’s a different kind of optimization than traditional SEO because it involves optimizing pages so that they’re more easily understood by voice assistants in addition to humans.
To optimize your website for smart speakers, create an XML sitemap with audio files included by using this tool: https://www.sitemaps.org/tutorials/audio-sitemap/. The XML file should be hosted on your own server or CDN (Content Delivery Network).
Voice search optimization is essential to keep up with consumer trends
Voice search optimization is essential to keep up with consumer trends. It is growing, faster than typing, and more natural to use. It’s also expected to grow by 50% in 2019!
If you don’t optimize your website for voice search, then it will be harder for people who are using their phones or other devices with microphones to find what they’re looking for on your site.
Conclusion
Voice search is one of the fastest-growing trends in SEO in Brisbane and it’s important to keep up with consumer trends. The best way to optimize your website for voice search is by making sure that it has all the right tags, meta descriptions, and headings; this will help Google understand what your site is about and will result in more traffic from searches on smart speakers like Amazon Echo or Google Home.
