Have you ever wondered if your website’s ranking for a particular keyword is realistic? If it isn’t, you could end up wasting a lot of time and money trying to rank for keywords that may never be within reach. On the other hand, if you don’t estimate how difficult it’ll be to rank for certain SEO Melbourne keywords, you may not even try.
In any case, knowing how hard or easy it will be to rank for one keyword or another is key — so we’ll help you out with that in this article!
Why is it important to estimate your chances of ranking for a keyword?
Estimating your chances of ranking for a keyword is essential to ensure you’re not wasting time and money on a project that’s doomed from the start. If you don’t know what your competition looks like, it’s impossible to make good decisions about how to optimize your site.
Knowing how aggressive or passive the other websites in your niche are will allow you to create an effective SEO Melbourne strategy that will help get your website ranked as quickly as possible.
What’s the competition for a keyword really like?
The competition for a keyword is the number of pages that rank for it. But when you look at your competitors, be sure to consider which of these pages are actually competing with you, and not just ranking in the top 10 results.
To determine how much real competition there is for a keyword or phrase, use Ahrefs’ Keywords Explorer tool or SEMrush’s Organic Research tool:
Choose the right keywords.
For this step, you need to choose the right keywords. The first thing you should do is make sure that the keyword is relevant to your business and audience. If a search term isn’t relevant, it won’t help you achieve higher rankings for your website or landing pages because Google will see that as spammy behaviour on your part. You also want to ensure that the keyword targets a broad enough segment of people who might be interested in what you offer.
In addition, it’s important not just to pick keywords based on how many searches they get every month (or year). You should also consider how much competition there is for each one of those terms—and how easy or difficult it would be for someone else in the same industry as yours to rank well for those terms compared against all other contenders out there vying for them too!
How long has this keyword been in your website’s index?
The first thing to check is how long Google has been crawling your site. While it’s not a sure indicator that you’re going to rank, it can give you an idea of where your chances stand. It’s also a good idea to check how long Google has been able to index your site. If the two dates are fairly close together, then that’s a sign that there hasn’t been much change in terms of content on your site and likely doesn’t mean much for ranking purposes.
Conclusion
With these tips, you can more accurately predict where you might rank in Google’s SERPs. Now that we’ve covered some of the basics and tools that will help your site achieve its goals, let’s look at some ways to make sure your website ranks as well as possible. Hire SEO Melbourne Services to rank your business higher.
