If you’re considering hiring a PPC agency to help you with your paid advertising campaigns, it’s important to ask the right questions before making a decision. Not all agencies are created equal, and the one that’s best for your business may not be the best for someone else. Here are core questions to ask any PPC Agency Melbourne before hiring them:
What is your process for choosing target keywords?
A lot of agencies use a shotgun approach when it comes to targeting keywords. They’ll just throw a tonne of keywords into their account and hope for the best. But this isn’t an effective strategy. Best PPC Agency will take the time to understand your business, your target audience and your unique selling proposition before they target any keywords. They’ll also use tools like Google AdWords’ Keyword Planner to find the right keywords for your campaign. Ask the agency how they determine which keywords to target and whether they use a data-driven approach.
What are your thoughts on negative keywords?
When it comes to your PPC campaigns, you don’t want to waste any of your precious clicks on ads that aren’t going to result in a sale. That’s why using negative keywords is so important. Negative keywords are words or phrases that you add to your campaign to tell Google not to show your ads for certain searches. For example, if you’re a retailer that sells clothes, you might add the keyword “free” as a negative keyword, since you don’t want people searching for free clothes to see your ads. The best way to find the right negative keywords for your business is to talk to your PPC Agency Melbourne. They’ll be able to help you determine which phrases and words you should target.
How do you determine bid amounts?
Bid amounts are determined by a number of factors, such as the competitiveness of the keyword, the quality and relevance of your ads and landing page, and your budget.
Generally, the higher the bid, the higher your ad will appear in search engine results pages (SERPs). However, it’s important to remember that you don’t have to bid the highest amount in order to achieve success. A good PPC agency will be able to help you find the right balance between bidding enough to be competitive without spending too much. They’ll also work with you to ensure your ads are as relevant as possible to potential customers.
What are your strategies for optimising campaigns?
Any good PPC agency will have a suite of optimisation strategies at their disposal. These tactics can vary, but typically include bid management, ad copy testing, and keyword research. It’s important to ask an agency about their optimisation strategies to get a sense of how well they understand the complexities of PPC advertising. If they can’t talk convincingly about optimisation, it’s likely that they’re not as experienced as they claim to be.
What reporting tools do you use?
It’s important to ask about the reporting tools the agency uses. This will give you an idea of how much data they’re working with and how in-depth their analysis is. Good reporting tools will give you insights into all aspects of your campaigns, such as impressions, clicks, conversions, and ROI. They should also help you track your progress over time and identify any areas that need improvement. If the agency you’re speaking to can’t or won’t provide detailed information about their reporting tools, it might be worth considering another agency.
How often do you check in on campaigns?
Ideally, a PPC agency will be in close communication with you on a regular basis, checking in on your campaigns and making any necessary adjustments. However, some agencies may only check in every once in a while or only when there are problems that need to be fixed.
If you’re looking for an agency that will be more involved and communicative with you, make sure to ask this question. It’s important to have an agency that’s proactive and willing to work with you to help you achieve your goals.
What are your thoughts on budget flexibility?
One of the key considerations you need to take into account when choosing a PPC agency is budget flexibility. You need to be sure that the agency you choose can work with your budget and make the most of your funds. Ask the agency what their thoughts are on budget flexibility and find out whether they’re able to make changes mid-campaign if needed. This will help you to get an idea of how invested they are in your success and whether they’re willing to work with you to achieve the best possible results.
What are your cancellation policies?
It’s important to ask about the cancellation policies of an agency before signing any contracts. You’ll want to know what the procedures are in case you need to cancel for any reason, and what the consequences are if you do so. Make sure you’re clear on the timelines for cancellations, as well as what fees or penalties may be incurred. Cancellation policies can vary dramatically from agency to agency, so it’s important to know what you’re getting into before making a decision.
Conclusion:
By asking the right questions, you can get a much better sense of whether or not a PPC Agency Melbourne is a good fit for your business. Not all agencies are created equal, so it’s important to make sure you do your research and find one that will be able to provide the services you need.
