Custom beer labels are a great way to market your brewery, but they’re only as effective as you make them. You can use custom labels to tell your brand story, differentiate yourself from other breweries and increase brand recognition among consumers.
To help get you started, we’ve highlighted some common ways that breweries use custom beer labels, along with some examples of each approach:
Brand Recognition
Custom beer labels are a great way to build brand recognition. Your customers will associate your brewery’s name with its custom beer labels, which means that when they see those same logos on other products like growlers or t-shirts, they’ll know that they’re from the same company.
This helps you stand out from the crowd and build a loyal audience that trusts what you have to say about your beers.
Custom beer labels can also help establish credibility for your brewery by showing off what makes it unique–the style of beer being brewed, where it was made and when (if it’s seasonal), who brews at this particular brewery (if there are multiple people involved), etc
In addition to providing information about ingredients used in making each batch of brew itself (elderflower honey).
Differentiation
Custom beer labels are a great way to differentiate yourself from the competition. You can use your custom beer labels service to tell your story, build a loyal customer base and make a connection with your customers that other breweries won’t be able to match.
Storytelling
Custom beer labels are a great way to tell a story. They can help you tell your brand’s story, or even the product’s story.
There are many ways to do this; for example:
- You could use an illustration of your company’s mascot and have it say something like “We believe in good times.” This would be a good approach if you’re trying to get across that you’re fun-loving and down-to-earth (like Bud Light).
- You could also use some kind of graphic element–either text or an image–that reinforces the idea that customers should drink responsibly (like Miller Lite).
Limited Editions and Seasonal Releases
Limited edition and seasonal releases are another great way to build brand loyalty.
Limited edition beer labels can also help promote seasonal releases by giving them a unique design or theme that ties into whatever seasonality theme you’ve got going on at your brewery (or just makes sense).
For example, when winter rolls around and everyone starts thinking about how much they miss summertime festivals, why not make an IPA inspired by those events?
Conclusion
We hope this article has helped you understand how custom beer labels can help your brewery’s marketing strategy.
We know that it can be a lot to take in, but we encourage you to consider all of these points as you plan out your next release or event.
