As a business owner, you’re always looking for new and innovative ways to reach your target audience. One way to do this is by using Google Trends. Google Trends is a free tool provided by Google that allows you to see the relative popularity (based on search data) of topics over time.
In this guide, we’ll show you how to use Google Trends for digital marketing Adelaide. We’ll cover how to research keywords, understand consumer trends, and track competitor activity.
Google Trends is a free online service that allows users to see how often particular terms are searched for on Google. You can use it to measure the relative popularity (or “trendiness”) of everything from celebrities to vacation destinations. The data is updated daily and can be filtered by location, time period and topic. Digital marketing professionals can use Google Trends to track the popularity of specific keywords and phrases, identify new marketing opportunities, and keep tabs on the competition.
Why should I use Google Trends?
Google Trends is a great tool for understanding consumer behaviour and determining the popularity of a given topic. With Google Trends, you can see how often particular keywords are being searched for on Google. This information can be used to target your digital marketing efforts, determine what content to create, and gauge the effectiveness of your campaigns. In addition, you can use Google Trends to determine which keywords are trending up or down over time. This information can help you to adjust your marketing strategy in order to stay ahead of the competition.
What should I track in Google Trends?
So, what should you track in Google Trends? It depends on your business and your goals, but some good options include:
-Your brand name or specific product names
-The names of your competitors
-Keywords related to your industry or product
-Interest in current events or topics that could impact your business
What is the difference between keywords and topics?
When you’re looking at Google Trends, you’ll notice that there are two different options: keywords and topics. The first option, keywords, is more traditional. You’ll type in a word or phrase and see how it compares over time. The second option, topics, gives you a broader picture of what’s being talked about online. You can see which topics are trending right now and how they compare to other topics. This is a great option if you’re looking for inspiration or if you want to see what’s popular online right now.
How to use Google Trends for digital marketing?
In order to use Google Trends for your digital marketing strategy, you first need to understand how it works. Google Trends is a tool that lets you see how often certain terms are being searched for on the internet. You can use this information to determine which topics or products are popular at any given time and adjust your marketing strategy accordingly. It’s also a great tool for predicting future trends. To get started, simply type in the topic or product you’re interested in and Google Trends will show you how it’s been trending over time. You can also compare different terms to see which one is more popular.
Conclusion:
Google Trends is an incredibly valuable tool for digital marketing agency Adelaide as it allows you to track not only the popularity of certain keywords but also the interest in certain topics. By understanding which keywords and topics are popular at any given time, you can better tailor your marketing campaigns to capture the attention of your target audience. Zib Digital is a leading seo Adelaide company
