SEO is one of the most important components of your content marketing strategy. It can help you get more organic search traffic, build brand authority, and generate leads. The best way to achieve these goals is by creating high-quality original content that is optimized for search engines and humans alike.
SEO will become more of an art than a science. As Google continues to refine its AI algorithms, it’s becoming harder for SEO company nz experts to predict what works best for ranking content and generating traffic.
That’s why you need to make sure that your blog posts are optimized for SEO and conversion rate optimization (CRO). Here are some tips on how to do it right.
#1. Use effective titles and headings
You can use effective titles and headings to improve the readability of your content. Use a title that is descriptive and interesting for users to click on, but don’t forget about your search engine optimization (SEO) goals.
For example, if you want to rank for the keyword “social media marketing tools,” it would be better to use “The best social media marketing tools of 2019” as a title instead of something like “Top 10 Social Media Marketing Tools For Your Business.”
This gives you two opportunities to include important keywords in your article: once in the headline itself and again at the end of each bullet point list where you mention each tool by name.
According to SEO company nz, headings are that easier for users who are skimming through long articles or blogs posts find what they’re looking for quickly. They also help with SEO because Google favours pages with headings over those without them when ranking search results pages (SERPs).
If there isn’t enough content on your page yet then use multiple headings throughout so they’ll be more likely positioned higher up in SERPs since they’re considered more valuable than those without!
#2. Write strong meta description
The meta description is a short summary of your article’s content. It should be between 150-160 characters long, and it should include your most important keywords. This way, digital marketing agency guide when someone searches for those keywords on Google, they’ll see that you’re writing about them—and if they click over to read more, there will be no surprises waiting for them!
If you write out a new meta description every time you publish something new (as we recommend), then make sure that each one is unique: use different words so that each one stands out on its own merits.
#3. Include a number of internal links
Internal links are a great way to connect your blog with other pages on the same website. This will help search engines understand what is and isn’t important content, and they’ll give you a boost in search rankings by doing so. There are two ways you can include internal links:
- By linking to relevant content on your site
- By linking to related content outside of your site
#4. Only Create and Publish Original Content
If the content is king, then originality is queen!
Content creation is the foundation of SEO. It’s also the most important part of your content marketing strategy, and it’s essential for generating leads and sales.
To get started, you need to know how Google ranks websites based on their relevance or popularity among users. You’ll also want to know what Google’s Panda algorithm is, how it penalizes duplicate content creators, and why it’s important to avoid publishing duplicated content on your website if you want traffic from search engines instead of getting banned by them altogether!
#5. Copy Should Be Long but Scannable
By the way, you should use longer sentences. We’re not looking for War & Peace here, but it is ideal to use more than one sentence per paragraph and, if possible, no more than three or four sentences per paragraph.
The magic number is five words per line of text on average—that means you should have something like 55-60 words per line if you are writing a 500-600 word blog post. Anything above that is fine too; just don’t go below 5 words per line because it will be hard for people to read quickly and easily.
When people share your content on social media sites like Facebook or Twitter they often take screenshots of whole paragraphs at a time which makes it difficult for them to tell who wrote it without having access to the source URL (web address).
If someone wants to retweet some good advice from another author then they will likely copy and paste the entire paragraph into their tweet – making sure that all attribution stays intact this way could lead them back here so make sure everything looks clean before sending them off into cyberspace!
Conclusion
We hope this article has helped you to understand the importance of SEO in your blog and how to use it effectively. It’s important for you to remember that SEO is a long-term strategy, so don’t try to implement everything at once! Instead focus on one or two aspects at first then build up from there as you see results.
