SEO is always evolving and changing as new technologies develop and search engine algorithms are tweaked. But some things never change: the importance of understanding your target audience and providing them with what they’re looking for. Intent-based Local SEO Brisbane wide is all about catering to your audience’s needs and providing them with the best possible user experience. In 2022, these five trends will be key in getting your website to the top of the search results:
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EAT stays on top
It has been 5 years since Google came out with the EAT (Expertise, Authority, Trust) algorithm update and it doesn’t look like it will be going anywhere soon. In fact, if anything, EAT is only going to become more important as we move into 2022. What does this mean for SEO? Simply put, it means that you need to focus on building your authority and trustworthiness if you want your website to rank well. This means creating high-quality content, building strong relationships with other experts in your field, and being transparent with your audience.
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Long-form content reigns supreme
It’s no secret that long-form content is king. In an age of short attention spans and limited time, people are craving in-depth information that can help them solve their problems. That’s why creating long-form content is one of the smartest things you can do for your SEO Brisbane wide strategy. Not only does it help you rank higher in search engines, but it also helps you build trust and credibility with your audience. So how do you create long-form content that’s both informative and engaging? Here are a few tips:
– Start with a strong thesis statement that provides a clear overview of your topic.
– Break your topic into manageable chunks that are easy to follow.
– Use data and evidence to back up your points.
– Write in an engaging, conversational style.
– Use graphics and images to illustrate your points.
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Search is being democratised
One of the most important trends to watch out for is the democratisation of search. In other words, search is no longer just controlled by Google. With the rise of voice search and the growing popularity of conversational AI, other platforms are starting to gain a foothold in the search market. This opens up many new opportunities for brands that are willing to adapt their strategies. It’s important to understand your customers’ needs and cater to their queries, no matter where they’re coming from. Keep an open mind and be prepared to pivot your strategy as needed!
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Natural language plays an important role
Ranking high in search engine results is more important than ever, so natural language optimisation is important. In other words, you need to ensure your content is easily digestible by humans and search engines alike. That means using keywords and phrases to sound natural and avoiding over-optimization.
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Optimisation of Core Web Vitals
As technology advances, so does SEO. In the coming years, we can expect to see even more emphasis on optimising the core web vitals, such as site speed, load time and mobile-friendliness. With the increasing use of voice search, SEOs will also need to focus on optimising content for questions and queries that are being asked more and more. This means that businesses will need to stay up-to-date on the latest trends and changes in SEO Brisbane wide to remain competitive.
Conclusion:
Intent-based SEO is going to be more important than ever in 2022. By understanding what searchers are looking for and catering to their needs, you can improve your website’s ranking and traffic. Keep these five trends in mind as you work on your SEO Brisbane wide strategy, and you’ll be well on your way to success.
