SEO is a powerful tool for increasing traffic and sales, but SEO Adelaide done wrong can destroy your site’s reputation. Black Hat SEO is set of tactics that exploit weaknesses in search engines and other websites.
These tactics usually result in getting you banned from the search engine or penalized by other websites. Don’t worry, though—there are plenty of ways to get legitimate rankings without resorting to any of these methods!
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Hidden text and links
Hidden text and links are a form of spam. They can be detected by search engines, visitors and search engine optimisation software.
Websites that use hidden text and links have been penalised by Google and banned from the SERPs, which means they no longer rank well in organic results. The best way to avoid this is to avoid using hidden content at all costs!
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Duplicate content
Duplicate content is one of the worst things you can do in SEO, but it’s also one of the easiest to slip into. Fortunately, there are ways to avoid creating duplicate content by accident.
For example, if you’re adding a piece of content on a website that already exists on another site (e.g., a blog post), use 301 redirects so that people visiting the old version will automatically be taken to its new location.
If you do accidentally make copies of existing pieces of work or create multiple versions of something, it’s best not only for SEO purposes but also user experience reasons—people don’t want confusing information when they search for something!
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Blog comment spam
When I was in high school, my friend Sam used to send me weird text messages from his cell phone. The messages would be random and nonsensical, usually just the word “hello” or something similar.
After a while, I figured out that he was using his cell phone as a proxy server so he could avoid having his parents discover what else he was up to online.
Yes, it’s possible to hide your identity with this type of black hat SEO method—but if you get caught using it, you’ll likely end up getting banned from blogs and penalised by search engines like Google and Bing.
It’s also not a good way to build links or improve search engine optimisation; instead of drawing traffic from targeted blogs that would actually want your content (and might even share it on social media), you’re spamming multiple sites with low-quality content that’s probably not worth reading anyway.
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Low-quality guest posting
Guest posting is a great way to increase your visibility on the web and build relationships with influencers in your industry. However, if you’re not careful, this method can do more harm than good.
You should also avoid guest posting on blogs that aren’t relevant to your business—if the site has no readership or isn’t ranking well in search engines, there’s little point in creating content for them simply because they provide free space for writers!
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Scraped content
Scraped content is not unique and doesn’t provide a good user experience. It can also be penalised by Google and damage your site’s reputation.
Let’s say you have a “how to make a cup of coffee” article on your website that gets lots of traffic from search engines. In order to get more traffic from search engines, you decide to create another post with the same title but different content that has been scraped from Wikipedia or another competitor’s site (like us).
This will allow you to rank higher in search results for the same keyword phrase—which means more visitors coming through your door! But there are several problems with this approach so hire a professional SEO Adelaide Services.
Thus this was the brief explanation of black hat SEO Adelaide methods that you should avoid.
