The ‘Australian texting marketing by Mobile Telecommunications Association’, reported that during 2005, Australians sent more than 5 billion text messages. Considering, Australia’s population is only around 20 million, this is extraordinary.
Millions of dollars of revenue directly from the texting votes that will be used to determine the winners more numbers. A study of various texting campaigns revealed the following outstanding results, 1. 61% response, 27% reply to a message, 19% visit a web site, and 15% visit a store. 2. 94% of messages are read which explains the high levels of response and brand impact.
During the last few years, texting Messaging has developed into the most used service in the mobile data area. Also, when response rates, interactivity and cost to implement, are considered, texting marketing is without doubt the most popular marketing method.
Texting is a high-response-rate method of communication, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based on current growth figures, texting Messaging will become an ever increasingly important component in future marketing communications.
Here are 5 reasons why SMS marketing has gained a huge market
- Texting messages nearly always reach the recipient
Since there is a charge for sending text messages, they nearly always reach the intended recipient. SMS software is forwarded to texting Gateways, where they are stored until sent. This means, even if the recipient is not immediately available to receive them, or if the phone is powered off or out of range, messages are able to be delivered at the next opportunity. This high rate of deliverability makes texting messaging the most effective method of communication available.
- Sending messages nearly always get read by the recipient
There’s nothing more irresistible, than the tone of an incoming texting message to the user anticipating, perhaps, a personal message from a friend. This reason alone nearly always guarantees that the texting message that you send, will be read.
- By sending messages nearly always get read within seconds of being received
Mobile phones are carried by their users wherever they go, even in the restroom. Thus when they receive a texting message promoting a marketing offer from your business, they can’t resist checking it out and they will usually do this, within seconds of receiving your message.
- Sending messages will usually get you an immediate response
Mobile users are usually addicted to their phones, whether they would like to admit it or not. A well crafted marketing offer, with an incentive to respond quickly via return texting, will usually result in a response more quickly than via an e-mail or other type of marketing offer.
- What messages are extremely cost effective?
Compared to other methods, and considering its high deliverability, there is no contest. Texting Messaging is the most cost effective method of communicating and promoting of products and services currently available.
Using SMS software for messaging and to communicate or promote products offers a level of interactivity hard to replicate using other methods.